Wednesday, August 1, 2012

Breathe of Lyfe

Photos Via Wired Magazine August 2012

Nothing makes me happier then reading about someone who is making a difference and changing the world for the better.  Mike Roberts, former president and CEO, of Mcdonald's is hopefully changing not only fast food but the food industry as a whole.  He has started the first of a hopeful chain of restaurants called Lyfe, an acronym for Love Your Food Everyday.  The first one is in Palo Alto and has been a huge success you can see the menu here.  All the cookies are dairy free, the beef is grass fed.  There is no butter, cream, white sugar, white flour, high fructose corn syrup, GMOs, trans fats, or additives in any of their food.  Lyfe's kitchen is sustainable as well as all of the items the food is served on.  Much of factory farming was brought on to fulfill the needs of fast food chains.  Robert's vision is to change the farming industry back to a sustainable one by creating a massive chain of restaurants that only uses humanely and organically farmed ingredients, and expanding anywhere from 500 to 1000 restaurants across the country.  The organic farming industry is not set up to handle something of this magnitude, but the farming industry wasn't ready for fast food in the 70's either.  If there is a demand there will always be a supply.  Could this be the change health conscious foodies are looking for?


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